MichaelCorpuz®

01

Scope

Brought on board to lead the design transformation, I worked closely with leadership to revamp Rate’s overall brand identity. My primary focus was reimagining and optimizing digital touchpoints, including the Rate website and mobile app, ensuring a seamless and engaging experience for users.

02

Objective

As a company positioned at the forefront of the mortgage industry, Rate needed a refreshed identity to reflect its innovative approach and commitment to customer excellence. Key objectives included: ◦ Establishing a modernized, cohesive brand identity. ◦ Redesigning the website to prioritize user acquisition and retention. ◦ Creating a robust design system to ensure scalability and consistency.

03

Outcome

The project resulted in a comprehensive brand evolution and digital transformation: ◦ Updated visual elements and branding guidelines to present a modern, professional look & feel. ◦ Created a user-focused, acquisition-driven .com experience that simplified navigation and boosted engagement. ◦ Built Rate’s .com design system from scratch 0 → 1, enabling scalable, consistent updates across all digital surfaces. ◦ Designed app experiences in harmony with the refreshed brand identity, ensuring a cohesive user journey across platforms.

01

Scope

Brought on board to lead the design transformation, I worked closely with leadership to revamp Rate’s overall brand identity. My primary focus was reimagining and optimizing digital touchpoints, including the Rate website and mobile app, ensuring a seamless and engaging experience for users.

02

Objective

As a company positioned at the forefront of the mortgage industry, Rate needed a refreshed identity to reflect its innovative approach and commitment to customer excellence. Key objectives included: ◦ Establishing a modernized, cohesive brand identity. ◦ Redesigning the website to prioritize user acquisition and retention. ◦ Creating a robust design system to ensure scalability and consistency.

03

Outcome

The project resulted in a comprehensive brand evolution and digital transformation: ◦ Updated visual elements and branding guidelines to present a modern, professional look & feel. ◦ Created a user-focused, acquisition-driven .com experience that simplified navigation and boosted engagement. ◦ Built Rate’s .com design system from scratch 0 → 1, enabling scalable, consistent updates across all digital surfaces. ◦ Designed app experiences in harmony with the refreshed brand identity, ensuring a cohesive user journey across platforms.

01

Scope

Brought on board to lead the design transformation, I worked closely with leadership to revamp Rate’s overall brand identity. My primary focus was reimagining and optimizing digital touchpoints, including the Rate website and mobile app, ensuring a seamless and engaging experience for users.

02

Objective

As a company positioned at the forefront of the mortgage industry, Rate needed a refreshed identity to reflect its innovative approach and commitment to customer excellence. Key objectives included: ◦ Establishing a modernized, cohesive brand identity. ◦ Redesigning the website to prioritize user acquisition and retention. ◦ Creating a robust design system to ensure scalability and consistency.

03

Outcome

The project resulted in a comprehensive brand evolution and digital transformation: ◦ Updated visual elements and branding guidelines to present a modern, professional look & feel. ◦ Created a user-focused, acquisition-driven .com experience that simplified navigation and boosted engagement. ◦ Built Rate’s .com design system from scratch 0 → 1, enabling scalable, consistent updates across all digital surfaces. ◦ Designed app experiences in harmony with the refreshed brand identity, ensuring a cohesive user journey across platforms.

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