MichaelCorpuz®

01

Scope

As the sole Brand Designer, I partnered cross functionally with leadership, marketing, and product teams to elevate the brand’s aesthetic, revamp the .com experience, and equip marketing and commercial teams with impactful go-to-market collateral and campaign designs.

02

Objective

The goal was to evolve Pinwheel’s brand identity and digital surfaces to position it as a leader in the fintech space. ◦ The existing brand identity needed to be matured and refreshed to reflect the company’s growth and aspirations. ◦ The .com experience lacked the sophistication required to attract an up-market audience and drive customer acquisition. ◦ Sales and marketing teams required updated collateral to better communicate the company’s value when going to market.

03

Outcome

To address these challenges, I implemented the following: ◦ Evolved Pinwheel’s visual identity to project a more mature and sophisticated look and feel, while maintaining its innovative spirit. ◦ Redesigned the website with a focus on acquisition, usability, and showcasing the company’s unique offerings, resulting in increased user engagement and acquisition metrics. ◦ Led the redesign of product marketing assets and sales enablement materials, aligning them with the refreshed brand identity. ◦ Partnered with the product team to create new visual expressions for the app that reflected the evolved brand, ultimately creating a seamless connection between the brand and the product experience.

01

Scope

As the sole Brand Designer, I partnered cross functionally with leadership, marketing, and product teams to elevate the brand’s aesthetic, revamp the .com experience, and equip marketing and commercial teams with impactful go-to-market collateral and campaign designs.

02

Objective

The goal was to evolve Pinwheel’s brand identity and digital surfaces to position it as a leader in the fintech space. ◦ The existing brand identity needed to be matured and refreshed to reflect the company’s growth and aspirations. ◦ The .com experience lacked the sophistication required to attract an up-market audience and drive customer acquisition. ◦ Sales and marketing teams required updated collateral to better communicate the company’s value when going to market.

03

Outcome

To address these challenges, I implemented the following: ◦ Evolved Pinwheel’s visual identity to project a more mature and sophisticated look and feel, while maintaining its innovative spirit. ◦ Redesigned the website with a focus on acquisition, usability, and showcasing the company’s unique offerings, resulting in increased user engagement and acquisition metrics. ◦ Led the redesign of product marketing assets and sales enablement materials, aligning them with the refreshed brand identity. ◦ Partnered with the product team to create new visual expressions for the app that reflected the evolved brand, ultimately creating a seamless connection between the brand and the product experience.

01

Scope

As the sole Brand Designer, I partnered cross functionally with leadership, marketing, and product teams to elevate the brand’s aesthetic, revamp the .com experience, and equip marketing and commercial teams with impactful go-to-market collateral and campaign designs.

02

Objective

The goal was to evolve Pinwheel’s brand identity and digital surfaces to position it as a leader in the fintech space. ◦ The existing brand identity needed to be matured and refreshed to reflect the company’s growth and aspirations. ◦ The .com experience lacked the sophistication required to attract an up-market audience and drive customer acquisition. ◦ Sales and marketing teams required updated collateral to better communicate the company’s value when going to market.

03

Outcome

To address these challenges, I implemented the following: ◦ Evolved Pinwheel’s visual identity to project a more mature and sophisticated look and feel, while maintaining its innovative spirit. ◦ Redesigned the website with a focus on acquisition, usability, and showcasing the company’s unique offerings, resulting in increased user engagement and acquisition metrics. ◦ Led the redesign of product marketing assets and sales enablement materials, aligning them with the refreshed brand identity. ◦ Partnered with the product team to create new visual expressions for the app that reflected the evolved brand, ultimately creating a seamless connection between the brand and the product experience.

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