MichaelCorpuz®

01

Scope

As a senior designer on the brand studio digital team, I contributed to the conceptual development, design, and execution of Okta's digital experiences across its primary .com surfaces and touchpoints. My role focused on redefining how the brand’s story was conveyed online and creating engaging interactions to captivate users.

02

Objective

Okta's web presence, while functional, lacked the dynamic storytelling and visual engagement necessary to stand out in a competitive landscape. The challenges included: ◦ Improving product and brand storytelling across the sitemap. ◦ Introducing interaction and motion design elements to enhance usability and create moments of delight and increase overall user engagement. ◦ Expanding and standardizing the core .com design system for scalability and consistency.

03

Outcome

Through a collaborative and iterative design process, we implemented the following solutions: ◦ Reimagined core .com pages and the sitemap to elevate storytelling and user experience via visual and interaction design enhancements. ◦ Led the visual design for a new homepage during a one-week design sprint, focusing on clarity, engagement, and responsiveness. ◦ Revamped content surfaces such as updating customer stories and resource page templates to improve navigation and readability. ◦ Contributed to the evolution of Okta’s core design system, ensuring consistency across digital assets and enabling scalable updates.

01

Scope

As a senior designer on the brand studio digital team, I contributed to the conceptual development, design, and execution of Okta's digital experiences across its primary .com surfaces and touchpoints. My role focused on redefining how the brand’s story was conveyed online and creating engaging interactions to captivate users.

02

Objective

Okta's web presence, while functional, lacked the dynamic storytelling and visual engagement necessary to stand out in a competitive landscape. The challenges included: ◦ Improving product and brand storytelling across the sitemap. ◦ Introducing interaction and motion design elements to enhance usability and create moments of delight and increase overall user engagement. ◦ Expanding and standardizing the core .com design system for scalability and consistency.

03

Outcome

Through a collaborative and iterative design process, we implemented the following solutions: ◦ Reimagined core .com pages and the sitemap to elevate storytelling and user experience via visual and interaction design enhancements. ◦ Led the visual design for a new homepage during a one-week design sprint, focusing on clarity, engagement, and responsiveness. ◦ Revamped content surfaces such as updating customer stories and resource page templates to improve navigation and readability. ◦ Contributed to the evolution of Okta’s core design system, ensuring consistency across digital assets and enabling scalable updates.

01

Scope

As a senior designer on the brand studio digital team, I contributed to the conceptual development, design, and execution of Okta's digital experiences across its primary .com surfaces and touchpoints. My role focused on redefining how the brand’s story was conveyed online and creating engaging interactions to captivate users.

02

Objective

Okta's web presence, while functional, lacked the dynamic storytelling and visual engagement necessary to stand out in a competitive landscape. The challenges included: ◦ Improving product and brand storytelling across the sitemap. ◦ Introducing interaction and motion design elements to enhance usability and create moments of delight and increase overall user engagement. ◦ Expanding and standardizing the core .com design system for scalability and consistency.

03

Outcome

Through a collaborative and iterative design process, we implemented the following solutions: ◦ Reimagined core .com pages and the sitemap to elevate storytelling and user experience via visual and interaction design enhancements. ◦ Led the visual design for a new homepage during a one-week design sprint, focusing on clarity, engagement, and responsiveness. ◦ Revamped content surfaces such as updating customer stories and resource page templates to improve navigation and readability. ◦ Contributed to the evolution of Okta’s core design system, ensuring consistency across digital assets and enabling scalable updates.

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