MichaelCorpuz®

01

Scope

As the sole Brand Designer, I was tasked with refreshing Fyllo’s visual identity system, enhancing the core .com experience, and creating marketing content and collateral to drive lead generation, advertising, and greater brand awareness.

02

Objective

The goal was to evolve Fyllo’s brand identity and digital assets to help it stand out amongst competitors and attract new, high-value customers. ◦ The existing brand needed a refresh to appeal to an up-market audience and prepare for future growth. ◦ The website and marketing surfaces required redesigns to focus on customer acquisition and lead generation. ◦ The marketing and commercial teams needed updated materials to communicate Fyllo’s value propositions effectively and generate demand.

03

Outcome

The project resulted in several impactful outcomes: ◦ The refreshed visual identity strengthened Fyllo’s position as a leader in advertising and regulatory solutions. ◦ The redesigned .com experience drove higher engagement and contributed to customer acquisition goals. ◦ New marketing collateral and campaigns enabled the sales and marketing teams to communicate Fyllo’s value propositions more effectively, supporting pipeline growth. ◦ The updated brand and visual language were consistently applied across all touchpoints, from the website to marketing materials.

01

Scope

As the sole Brand Designer, I was tasked with refreshing Fyllo’s visual identity system, enhancing the core .com experience, and creating marketing content and collateral to drive lead generation, advertising, and greater brand awareness.

02

Objective

The goal was to evolve Fyllo’s brand identity and digital assets to help it stand out amongst competitors and attract new, high-value customers. ◦ The existing brand needed a refresh to appeal to an up-market audience and prepare for future growth. ◦ The website and marketing surfaces required redesigns to focus on customer acquisition and lead generation. ◦ The marketing and commercial teams needed updated materials to communicate Fyllo’s value propositions effectively and generate demand.

03

Outcome

The project resulted in several impactful outcomes: ◦ The refreshed visual identity strengthened Fyllo’s position as a leader in advertising and regulatory solutions. ◦ The redesigned .com experience drove higher engagement and contributed to customer acquisition goals. ◦ New marketing collateral and campaigns enabled the sales and marketing teams to communicate Fyllo’s value propositions more effectively, supporting pipeline growth. ◦ The updated brand and visual language were consistently applied across all touchpoints, from the website to marketing materials.

01

Scope

As the sole Brand Designer, I was tasked with refreshing Fyllo’s visual identity system, enhancing the core .com experience, and creating marketing content and collateral to drive lead generation, advertising, and greater brand awareness.

02

Objective

The goal was to evolve Fyllo’s brand identity and digital assets to help it stand out amongst competitors and attract new, high-value customers. ◦ The existing brand needed a refresh to appeal to an up-market audience and prepare for future growth. ◦ The website and marketing surfaces required redesigns to focus on customer acquisition and lead generation. ◦ The marketing and commercial teams needed updated materials to communicate Fyllo’s value propositions effectively and generate demand.

03

Outcome

The project resulted in several impactful outcomes: ◦ The refreshed visual identity strengthened Fyllo’s position as a leader in advertising and regulatory solutions. ◦ The redesigned .com experience drove higher engagement and contributed to customer acquisition goals. ◦ New marketing collateral and campaigns enabled the sales and marketing teams to communicate Fyllo’s value propositions more effectively, supporting pipeline growth. ◦ The updated brand and visual language were consistently applied across all touchpoints, from the website to marketing materials.

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